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PROJECT MANAGERS ROLE IN BILLING AND COLLECTION

Howard G. Birnberg

 

Many design firms hinder the collection of accounts receivable even before signing a contract. They fail to ask the client fundamental questions concerning how they are to bill for services and how they are to be paid.

In most design firms, it is the principals and project managers who should be responsible for improving the accounts-receivable collection process. Unfortunately, they often do not consider regular billing and collection to be an important issue and only become concerned when the checkbook balance is low. As a result, many designers pay insufficient attention to the billing and collection process prior to or just after the contract signing. Basic questions must be answered that later will improve the collection process:

  1. What is the client’s payment cycle? If, for example, the client regularly processes invoices on the 25th and the firm does not bill until the 30th, the invoice will be delayed at least 3 weeks until the client’s next payment period.
  1. Does the client require a special billing form? Failure to use the client’s form will delay payment. In many situations, the design firm may not even be informed of this reason for delayed payment for several months, thus several invoices back up.
  1. Is an audit required on each invoice? Some clients, on larger projects, will require an in-house audit of each invoice. Failure to anticipate and prepare for an audit will often delay processing of the invoice.
  2. Does the contract call for inclusion of supporting material? For example, should copies of time sheets or vendor bills accompany each invoice? Failure to enclose this backup will not only delay the invoice, but will create additional work for the firm’s support staff who must reassemble this material from files. Anticipating this need would allow for assembly of a billing copy during normal processing of these items.
  1. Who should receive the invoice? Many clients, particularly on larger projects, separate the invoice approval and processing function from the normal project administration functions of their staff. Sending the invoice to the client’s project manager, if not the approval authority, may significantly delay payment.
  1. What are the late payment penalties? Before signing the contract, negotiate interest penalties for delayed payment. Many clients will agree to this after 30 days, and in the case of the U.S. government, federal agencies must pay interest on past-due accounts (over 30 days) if certain billing conditions are met.
  1. Whom should the client contact regarding questions on invoices? It is usually best to have all questions addressed to the individual in charge of the project, who may need to consult with the bookkeeper and call the client back.
 

There are many other techniques to improve the collection part of the process. For example, a personal note from the project manager along with the invoice may help create the feeling of a personal obligation on the part of the client. This technique, however, will have little effect where the project administrative and approval individuals are different.

Regular follow-up on invoice is vital. The first contact should be made within a week to 10 days after mailing to ensure an invoice has arrived and to respond to any questions. Regularly prepare accounts receivable aging reports to keep informed as to the status of billings on projects.

Regular billing allows the client to perceive the firm as a business-like organization that expects to be paid on time. There is, however, no substitute for proper front-end planning and follow-through. Table 1 (below) provides a suggested billing checklist form.

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Table 1 - Billing Checklist

In situations where the design firm is unable to promptly collect accounts receivable, there are actions that must be taken. Many firms do not negotiate interest penalties for slow-paying clients. For most well-run businesses, this would seem an obvious precaution.

Unfortunately, many design firm managers believe that, since interest may not be collectible, it is not worth charging. This argument is absurd, in that interest charges should be used as encouragement for prompt payment and thus becomes a device to stimulate client action. In addition, in litigation, where an interest rate is not stipulated in a contract, the court may dictate an interest rate. With fluctuating interest rates, the court-ordered rate may not be satisfactory to the design firm.

In a recent Birnberg & Associates survey of design firms, less than one-third of firms regularly charged interest on delinquent accounts receivable. The most commonly charged amount was 1.5 percent per month, with the range being from 1 to 2 percent per month. Firms most commonly began charging interest after 30 days.

Howard Birnberg is the Executive Director of the Association for Project Managers.


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